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Marketing and branding support would be provided to groups of FPOs/SHGs/ Cooperatives or an SPV of micro food processing enterprises under the scheme.
Support for marketing and branding requires developing a common brand, common packaging, and product standardization. The appropriate level for common branding and packaging would differ from place to place, case to case, and product to product. Whether it should be district, regional, or state level would be decided by the concerned SNA in each case. Therefore, the proposal for support to marketing and branding should be prepared by the SNA. Support for branding and marketing would be limited to 50% of the total expenditure. The maximum limit of grant in such cases would be as prescribed. No support would be provided for opening retail outlets under the scheme.
Vertical products at the national level could also be provided support for branding & marketing on the same lines as described above for ODOP focus. Such support for common branding/packaging and marketing would be provided at the national level. Proposal for that support should be sent to MoFPI by the states or national level institutions or organizations or partner institutions.
For eligible items for support under the scheme, Eligibility criteria, Procedure for applying for assistance, Detailed Project Report preparation. please book a free consultation.
The food processing sector in India encompasses manufacturing enterprises in all the segments from micro to large industries.
The Production Linked Incentive Scheme for Food Processing Industry has been formulated based on the Production Linked incentive scheme of NITI Aayog under “AatmaNirbhar Bharat Abhiyaan for Enhancing India's Manufacturing Capabilities and Enhancing Exports”
Scheme Objectives:
Support Food manufacturing entities with stipulated minimum Sales and willing to make minimum stipulated investment for expansion of processing capacity and Branding abroad to incentivise emergence of strong Indian brands.:
Support creation of global food manufacturing champions;
Strengthen select Indian brand of food products for global visibility and wider acceptance in the international markets;
Increase employment opportunities of off-farm jobs,
Ensuring remunerative prices of farm produce and higher income to farmers.
The food processing sector in India encompasses manufacturing enterprises in all the segments from micro to large industries.
The Production Linked Incentive Scheme for Food Processing Industry has been formulated based on the Production Linked incentive scheme of NITI Aayog under “Aatma Nirbhar Bharat Abhiyaan for Enhancing India's Manufacturing Capabilities and Enhancing Exports”
Scheme Objectives:
Support Food manufacturing entities with stipulated minimum Sales and willing to make minimum stipulated investment for expansion of processing capacity and Branding abroad to incentivise emergence of strong Indian brands.:
Support creation of global food manufacturing champions;
Strengthen select Indian brand of food products for global visibility and wider acceptance in the international markets;